Exemplar Blog: Media Campaign Critique
Grow Your Mo! Smashing Sucess! It's November, you take a look around and see various forms of facial hair growing on the men around you, maybe you are thinking- makes sense! It gets cold in Canada in the winter, they want to protect there face -you'd be wrong, they are actually supporting Movember! What is Movember? Movember is a campaign that works towards preventing men from dying too young from prostate cancer, testicular cancer, mental health, and suicide. Their website's mission statement says: "Our fathers, partners, brothers, and friends face a health crisis that isn’t being talked about. Men are dying too young. We can’t afford to stay silent." The video below tells all! Background: Movember originated back 2003 when two Australian friends, Travis Garone and Luke Slattery, were inspired by their friend's mother who was raising awareness about breast cancer. These two men realized that men's health is an issue which needed more ...